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Cold Read is a format-driven show I created, produced, and edited for NowThis. In less than two months, I grew the series to 50k followers and 10M views across Instagram and TikTok. Though the development process was collaborative, I managed all of the production logistics, directed all of the design, and established the edit style for the show.
Recess Therapy is an iconic interview series centered on the crazy things kids say. With over 6M followers and 300M likes, the show is one of the first of its kind to become a true hit. I've edited a number of episodes formatted for both YouTube and Instagram. Including a special episode with AOC that garnered over 25M views.
During my time at NowThis, a short-form media company with 10M+ followers across platforms, I grew a lot. I started as an editor, following simple formats then, over the course of a year, I evolved into a producer and director who shaped concepts from the beginning all the way through to post-production
Zohran x Are You Okay
Episode Editor
Quinnickle x Crosswalk Crush
Show Editor
Asha x Standup Desk
Episode Producer
In The Beginning Luke...
filmed, edited, and managed content for his own audience of 220k followers on TikTok.
This is how it all began. Where my passion for art on social media was born. This is where I learned how large audiences work but also how to give them what they don't know they need. In my most viral video, I used comments from a previous post in which I asked people to share "reasons why life is special". The result was a heartfelt ode to everyone who dared to comment.
In the end, 2,800,000 people viewed the video, 804,000 liked the video, 8,900 people commented on the video and 32,000 people shared the video with a loved one.
It makes sense why I kept doing this.
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